Hello, my name is Hawa Faye, the founder and designer at Deeja Designs. Welcome to my African inspired handmade clothing online store, a Hobby-turned small business based in Wales, UK.
I always have a passion for sewing since I was little. However, growing from a small west African state, The Gambia, I was made to believe that in order to be successful and be well respected in society, one has to be a lawyer, doctor, nurse or banker. I settled into nursing and still practising as a Staff Nurse.
My passion for sewing continues since I had my children as I sew outfits for them, and extends even further as the pandemic hits nations in 2020. As a source of escape from the emotional strain being in the frontline and the extensive online and media coverages of the catastrophes caused , I found myself doing more and more sewing and embroidery and posting them online. This generated massive interests from people.
With the rise of the BLM movement, as a parent and a black woman, I felt it was time I play my part in making history -making available ethnic clothing within my community so that younger generations can be inspired to represent their cultural heritage.